Press Information Bureau
Government of India
Ministry of Human Resource Development
21-December-2011 15:14 IST
Audit Literacy Programme
To encourage adults to join literacy programmes/campaigns, multiple strategies are being adopted by National Literacy Mission Authority entailing all forms of media including print, electronic and folk media for extensive publicity of Saakshar Bharat, the new variant of national literacy mission programme. For this purpose, services of various agencies like Doordarshan, All India Radio, National Film Development Corporation Ltd., Directorate of Audio and Visual Publicity, Ministry of Information & Broadcasting and their field agencies, national level non-government agencies having experience and expertise in literacy mobilizing programmes are being used. Besides, State Literacy Mission Authorities and their agencies involved in implementation of the programme at District, Block and Gram Panchayat level are also undertaking environment building activities at local level.

This information was given by Dr. D. Purandeswari, Minister of State for Human Resource in written reply to a question in Lok Sabha today.