Press Information Bureau
Government of India
Ministry of Information & Broadcasting
10-December-2010 18:22 IST
Smt. Ambika Soni Releases 2011 Davp Calender.

Calender Based on the Theme “India’s Endangered Species”
Minister of Information and Broadcasting, Smt. Ambika Soni today released the 2011 calendar brought out by DAVP on the theme “India’s Endangered Species”. Speaking on the occasion, Smt. Soni said the purpose of bringing out the calendar was to sensitize people on the impact of environment and climate change on matters concerning the endangered species within the country. Each month would focus on a single endangered species.

In order to sensitize the people of the country on the subject Smt. Soni said , the calendar was being sent to all Panchayats in the country, all Eco-Clubs in schools across the country funded by the Ministry of Environment and Forests and Schools under “Sarva Shiksha Abhiyan” and “Rashtriya Madhyamik Shiksha Abhiyan” funded by Ministry of HRD. Approximately 2 lakh schools would be covered. 12 lakh calendars were being printed for distribution. The endangered species covered each month separately include: the Tiger, the Asiatic lion, the Vulture, the Indian Elephant, the Indian One Horned Rhino, the Swamp Deer or Barahsingha, the Black Necked Crane, the Western Tragopan or the Western Horned Tragopan, the Snow Leopard, the Oliver Ridley Turtle, the Golden Langoor and the Red Panda.

The Minister mentioned that the Wall Calendar brought out by the Ministry for the year 2010 was based on the theme “Empowerment of Women through Flagship and other programmes of the Government of India”. Each month dealt with one flagship programme of the government and depicted the role of women in it. The Wall Calendar for 2010 was distributed to all Panchayats in the country in bi-lingual and regional languages format.

The Minister also highlighted the key features of the new programme being mounted by Song & Drama Division. The Media Unit has mounted a new Sound & Light Programme titled “Jamuniya” based on a Multi Media Theatrical format involving more than 100 artists & technical crew. The programme highlighted the impact of key policies of the Government under various flagship schemes on the character ‘Jamuniya’, a woman staying in a typical Indian village. The programme show-cased the empowerment of the character “Jamuniya” through the benefits of programmes available to common people at the grass-root level. The new programme highlighted the theme, ‘Tasveer Badalte Bharat Ki!’ on account of the impact of flagship schemes on the common people. It was also proposed Smt. Soni said to record this programme on cassettes and DVDs and distribute it to Panchayats in the country. The Minister also highlighted the key initiatives undertaken by DAVP to bring about transparency in their activities along with keeping pace to the changes taking place in the media domain.

DG: DAVP Sh. Frank Noronha in his welcome address outlined the initiatives taken by DAVP in the past one year. He specifically mentioned the key initiatives in the AV Sector, IT & digital initiatives and the steps taken for streamlining the empanelment procedure of newspapers and magazines including implementing the recommendations of the Rate Structure Committee. In his address, DG: DAVP also touched upon the initiatives being currently studied including mobile telephony and SMS.