Press Information Bureau
Government of India
Ministry of Housing & Urban Affairs
31-August-2016 14:25 IST
MoU signed between MoUD and Amar Chitra Katha to publish and distribute a Comic Book on Swachh Bharat Mission

The Ministry of Urban Development (MoUD) signed a Memorandum of understanding (MoU) with Amar Chitra Katha to publish and distribute a special edition of the comic book, focusing on Swachh Bharat Mission here today. The 32-page comic book will carry messages pertaining to sanitation and solid waste components of Swachh Bharat Mission.

On this occasion, the Union Minister for Urban Development Shri Venkaiah Naidu appreciated Amar Chitra Katha for collaborating with the Swachh Bharat Mission and said that the youth and students are one of the biggest change agents for any social transformation and the comic book would aim to engage with them in an innovative manner and spread the message of cleanliness. The Minister said that he expects the comic book to inspire children to take steps and create a long-lasting impact on the cleanliness of their homes, schools, neighbourhoods and eventually their cities. This initiative will push the Swachh Bharat Mission one step further towards making Swachh Bharat a ‘janandolan’, he added.

The book would comprise a series of inspirational stories from the mission, cleanliness rankings of cities, the public figures and ambassadors, environmental impact, and stories of individuals and organizations that can inspire children to the concept of ‘Swachhata’. Further, there will be an interactive workbook of tips and tricks which children can use to clean their own areas. It will also include a section about how to organize community cleanliness drives and what other things they can do to make a remarkable impact on their immediate surroundings.

Amar Chitra Katha will be developing and creating the special edition comic book in English and translating into Hindi. In order to ensure large scale dissemination of these stories, MoUD will distribute them through national school boards like CBSE, Kendriya Vidyalaya and Navodaya Vidyalaya.