Mother Dairy to offer jute bags to customers at all Mother Dairy/Safal outlets in Delhi - NCR
It is well-known
that the indiscriminate use of polythene bags is one contributor to the
pollution problem in the national capital. The National Green Tribunal (NGT)
has on multiple occasions, tried to ban use of plastic carry bags in Delhi. However,
we find these plastic carry bags continue to be used commonly.
Residents of Delhi
now have a choice and can themselves restrict use of plastic bags by using eco-friendly,
biodegradable and low-cost jute bags. Mother
Dairy, National Jute Board (NJB) and Birds Jute & Exports Ltd. (BJEL) have
joined hands in this green venture, to provide attractive, low cost jute bags at
the thousand-odd booths of Mother Dairy/Safal in Delhi – NCR.
The venture is
promoted by NJB, bags are manufactured by BJEL and supplied to Mother Dairy for
distribution at its booths. The formal launch of the scheme has been done today
i.e. 19th April 2016, by the Union Textiles Minister Shri Santosh
Kumar Gangwar.
Through this
scheme, one can purchase one’s daily requirement of perishables from reliable
outlets of Mother Dairy and Safal, along with the option of buying environment
friendly, attractive, low cost jute bags too. Available in the price range of
Rs 25/- to Rs. 35/-, these bags are strong, washable and can be used several
times over, making them cost effective.
These bags are provided
at Mother Dairy and Safal outlets by Birds Jute & Exports Limited (BJEL), a
PSU under the administrative control of Ministry of Textiles, Government of
India.
The Textiles Minister
had launched Common Facility Centre Scheme of the National Lute Board on 1st
September, 2015 at Kolkata, under which 5 CFCs were to be set up. Out of the five CFCs, two CFC’s at Hoogly
& 24 Parganas are being run by BJEL under which different Women Self Help
Groups (WSHGs)/ micro entrepreneurs manufacture Jute Diversified Products. The Mother Dairy jute bags will provide such
WSHGs a regular market and sustained means of livelihood.
Mother Dairy has
placed an initial order of 20,000 jute bags - 10,000 units each for Mother
Dairy and Safal. Based on the response of residents of Delhi/NCR, repeat orders
shall be placed. These bags are being supplied by BJEL on cost to cost basis; any
profit earned in future will be passed on to the artisans and members of the
WSHGs.
Speaking on the
occasion, Shri Gangwar urged upon the people of Delhi to make a smart choice by
opting for the jute carry bags - now available at their nearby Mother Dairy and
Safal booths. The Textiles Secretary, Smt. Rashmi Verma and Managing Director, Mother Dairy Fruits and Vegetables Pvt. Ltd., Shri Nagarajan Sivaramakrishnan were also present for
the launch event.
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DJM