Press Information Bureau
Government of India
Ministry of Micro,Small & Medium Enterprises
07-May-2015 16:59 IST
Record 60% Jump in the Sale of Khadi

Shri Narendra Modi, Prime Minister in his “Mann ki Baat” Radio address made an appeal to the Nation to at least buy one khadi garment and under the guidance of Shri Kalraj Mishra, Union Minster for Micro, Small & Medium Enterprises, Khadi Gramodhyog Bhawan, New Delhi organized a special “Kurta Payjama Exhibition” on the occasion of 60th foundation day of Khadi Gramodhyog Bhawan held on 13th April, 2015.

The total sales of Khadi Gramodyog Bhawan, for the period from 13th April to 28th April 2015 has increased over 60% as compared to corresponding period of previous year. The sale of readymade garments increased by record 86%. The purchases made by women and youth during the exhibition is remarkable and over one lakh customers purchased KVI products.

Shri K.S. Rao Deputy Chief Executive Officer, Khadi Bhawan informed that to reach out and popularize khadi amongst the youth, Khadi Bhawan has arranged the display of readymade garments exclusively designed by students of National Institute of Fashion Technology (NIFT).

Shri Arun Kumar Jha, Chief Executive Officer, KVIC stated that Khadi is cool comfortable and environment friendly fabric ideal for Delhi summer. Shri Jha also added that keeping in view of overwhelming response of customers and considering quantum jump in the sale, Khadi Gramodhyog Bhawan is organizing another exhibition during this summer commencing from 16th May 2015 at its premier outlet at Connaught Place, New Delhi in which exclusive range of “Khadi summer collection” will be displayed and available to esteemed customers.