Press Information Bureau
Government of India
Ministry of Consumer Affairs, Food & Public Distribution
04-December-2014 15:36 IST
Inter Ministerial Committee to discuss issue of direct marketing

The Ministry of Consumer Affairs, Food and Public Distribution has convened an inter-ministerial meeting network to discuss entire gamut of direct selling as there is need to evolve a very transparent and consumer friendly business model for the sector This was stated by Shri Ram Vilas Paswan, Minister of Consumer Affairs, Food and Public Distribution while addressing a meet on Direct Selling, organized by FICCI here today. The Minister said that his ministry is taking the demand of Direct Marketing sector seriously as to whether a specific regulator or set of regulations is required for the sector.

Stressing the need of credible business model for direct selling, the Consumer Affairs Minister said that rising incomes, large population of youth and urbanization has fuelled unparalleled demand for consumer products. Direct Selling is a fast growing sector especially in the Asia Pacific region and India is different a big consumer market. “I'm aware that there have been many different business models adopted by the Direct Selling companies but in their garb fly-by-night operators have actually done frauds with innocent consumers in the country in absence of awareness and strict norms adopted by the industry itself.”, he added.

On the occasion Shri Paswan also released a study brought out by FICCI and KPMG on various aspects by Direct Selling sector in India.