Press Information Bureau
Government of India
Ministry of Housing & Urban Affairs
09-October-2014 18:05 IST
Online community networking for ‘Swachh Bharat’ launched
1,70,000 citizens already joined the national online circle

Urban Development Ministry ropes in social media organization ‘LocalCircles’

Seeking to convert ‘Swachh Bharat Mission’ into a ‘Jan Andolan’, the Ministry of Urban Development has enabled an online platform to enable the citizens network with each other locally and at national level to collectively take up cleanliness activities. In this regard, the Ministry is taking the help of ‘LocalCircles’, a community social media platform.

A national circle, ‘Swachh Bharat’ has been launched and already 1,70,000 citizens have joined this circle.

This social media platform enables citizens to easily come together, exchange ideas on cleanliness, take up appropriate cleanliness activities in their neighborhoods, share pictures of collective efforts, engage with elected representatives and take the cleanliness campaign forward. The National Circle ‘Swachh Bharat’ enables participants to know about the best practices for adoption. Further, it also enables considered and collective inputs to the implementing agencies on a regular basis on issues like garbage collection and disposal, promotion of civic sense and interventions, if any, required from the concerned agencies.

To access the ‘Swachh Bharat’ circle, citizens can visit ‘’ and use INVITE code-SWACHHBHARAT.