Press Information Bureau
Government of India
Ministry of Micro,Small & Medium Enterprises
31-July-2014 16:30 IST
Shri Kalraj Mishra launches NSICs B2C Web portal for MSMEs

Inaugurating the NSIC online e-commerce shopping portal, here today, Shri Kalraj Mishra, Union Minster for MSME appreciated the efforts of NSIC in launching their B2C portal.

The Minister said that MSMEs play a very important role in Nation building not only in India but also in other developing economics. They have been recognised as engine of growth all over the world. In spite of their immense contribution to the global economy, SMEs worldwide face many challenges: limited capital and lack of access to adequate and timely banking finance, non-availability of suitable technology, small production capacity etc. Apart from manufacturing hindrances, marketing of products is also a big challenge in regime of melting global boundaries, particularly when the domestic retails markets are being flooded with International brands. The B2C portal is a holistic, innovative and low-cost marketing platform for MSMEs where MSMEs shall be able to sell Retail products as well as Industrial equipment/machineries online. It will be immensely benefitting for both buyers and sellers.

The Minister wished great success to this innovative of NSIC and urged MSMEs to make full use of the portal in fulfilling their E-commerce requirements.

Speaking at the launch of the portal the Shri Madhav Lal, Secretary (MSME) congratulated NSIC for its timely initiative and said the shopping portal is the need of the day, in last half a decade and particularly in developed countries, it is observed that small and medium-sized enterprises (SMEs) are some of the biggest beneficiaries of e-commerce, as they now have the opportunity to overcome logistical and geographic challenges in terms of access to markets. SMEs can reap the efficiency gains associated with the use of e-commence. In addition to these gains, SMEs can also use e-commerce by adopting completely new business practices, or changing the ways in which they interact in the marketplace.

Dr. H.P. Kumar, CMD. NSIC emphasised that the Micro, Small and Medium Enterprises development is one of the thrust areas of NSIC, which can be achieved by way of providing hand holding support to the small enterprises in selection and operation of selected enterprises. NSIC B2C MSME Shopping is one of the appropriate tools to achieve this goal, as it provides necessary facilities for the prospective entrepreneurs and start-up companies to learn product purchase on line and processes coupled with technology development, business development etc, under one roof.

The Shopping portal will be a boon for MSMEs to market their products to every corner in the country. The portal facilitates online Marketing and retail selling services wherein the MSMEs shall be directly connected to millions of buyers across the country through Internet with a minimum expenditure. In addition, the MSMEs can set up individual web stores, which are like a retail shop, selling products without any geographical boundaries and remains open 24 x 7, being a virtual shop.