A Media Delegation from Telangana visited the traditional mask-making centre in Majuli today, where an inspiring transformation is unfolding. Supported under the Micro Enterprise Development (MED) component of the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM), this initiative is nurturing rural entrepreneurship by empowering Self Help Groups (SHGs) and their families to build sustainable non-farm enterprises.

With its comprehensive focus on handholding, mentoring, financial assistance, and community-based support, MED offers aspiring entrepreneurs a structured pathway—from the spark of a business idea to the establishment of a thriving enterprise.

 

One shining example is the Majuli Women’s SHG, which is reviving the age-old tradition of Majuli mask-making. Through a 15-day Micro Enterprise Development Programme (MEDP), 15 women have been trained to craft exquisite handmade masks that reflect the island’s rich cultural heritage. These products are now reaching customers both locally and through online platforms, turning a traditional art form into a sustainable livelihood opportunity.

This initiative showcases the power of rural women entrepreneurs in preserving culture while building resilient community-based enterprises.

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