A three-month long nationwide campaign at the Gram Panchayat level has been launched for financial inclusion and saturation

In accordance with the directives of the Department of Financial Services, Government of India, an intensive three-month nationwide campaign at Gram Panchayat level for achieving Financial Inclusion and Saturation under Social Security schemes has been started from 1st July 2025 to 30th September 2025. This information was given by the State Level Bankers Committee (SLBC), Rajasthan convenor Bank, Bank of Baroda in a press conference organized at the Zonal Office of the bank at Durgapura, Jaipur. On this occasion, SLBC Convenor and General Manager of the Bank, Shri M. Anil, Additional Director General (PIB) Smt. Ritu Shukla, Deputy Director (PIB) Shri Dharmesh Bharti, Deputy General Manager (SLBC) Shri Raj Kumar Meena, Deputy General Manager (Business Development) of the Bank Shri Atul Kumar Karn, Deputy General Manager (Compliance & Assurance) Sushri Ruchi Shivliha and other officials were present.

The objective of this campaign is to ensure access to essential financial services such as banking, insurance, and pension up to the Gram Panchayat level and to enrol eligible citizens in the corresponding schemes. The key components of the campaign include re-verification of existing inactive bank accounts under the Pradhan Mantri Jan Dhan Yojana (PMJDY), opening new bank accounts for individuals who do not have one yet, promoting enrolment in the Pradhan Mantri Suraksha Bima Yojana (PMSBY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and Atal Pension Yojana (APY). During this campaign, at least one special camp will be organized in every Gram Panchayat across all districts in the country by the banks with active participation of the State administration and other Ministries of Government of India, to ensure that the benefits of the Financial Inclusion schemes reach the masses.

The two social security schemes of Government of India; Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and Pradhan Mantri Suraksha Bima Yojana (PMSBY) are aimed at providing life and accidental insurance cover to the citizens, especially the marginal sections of the society. PMJJBY provides insurance cover of Rs. 2 lakh at annual premium of Rs. 436/- in the event of death due to any reason whereas PMSBY provides accidental insurance cover of Rs.2 lakh at the annual premium of Rs. 20/- for death or full permanent disability and Rs.1 lakh in case of partial permanent disability. The two schemes provide the much needed financial support to the subscribers and/or their families in such eventualities.

The Atal Pension Yojana (APY) encourages voluntary savings for retirement and offers a guaranteed minimum pension ranging from Rs. 1,000 to Rs. 5,000 per month after the age of 60 to the workers of the unorganized sector, thereby ensuring financial security during old age of the subscriber.

Bank of Baroda being the Convenor, State Level Bankers Committee (SLBC) in Rajasthan have disseminated the directives issued by the Department of Financial Services, Government of Rajasthan to all Banks and Lead District Managers in the State, for necessary action and compliance.

The campaign is being coordinated by the Lead Districts Managers under the overall guidance and directions of the respective District Collector & District Magistrate. The responsibility for organizing the camp at a particular Gram Panchayat has been assigned by the District Level Consultative Committee (DLCC) of the respective district through Lead District Manager to the Bank which is having branch in that Panchayat or its neighbourhood.

A meeting was convened by the Chief Secretary of Rajasthan for effective implementation of campaign, who directed the District Collectors and Divisional Commissioners of all districts to extend full support to the field functionaries.

The following activities shall also be undertaken by the Banks during the campaign-

5. Opening of bank accounts for unbanked adults under PMJDY.
5. Enrolments under Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and Pradhan Mantri Suraksha Bima Yojana (PMSBY).
5. Enrolments under Atal Pension Yojana (APY).
5. Re KYC for existing all inactive accounts including PMJDY accounts.
5. Awareness for Digital Fraud Prevention and ways to access unclaimed deposits.
5. Updating nominations in deposit accounts (wherever pending)
5. Promote the campaign through print and electronic media and also encourage people to enroll in PMJJBY and PMSBY by in person claim disbursals (if any) at camp locations.

We appeal to all citizens to actively participate in this important campaign and take advantage of the banking and social security schemes to ensure economic security for themselves and their families. We also urge everyone to come forward for Re-KYC, failing which the accounts may be frozen for financial transactions and for nomination updation, leading to inconvenience for the account holders. For more information, citizens can contact their nearest bank branch or district lead bank office.

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