Ministry of Tourism
Special Attention to Promote Tourism in The Country
Posted On:
28 NOV 2024 4:55PM by PIB Delhi
Ministry of Tourism promotes India as a holistic destination in various markets to increase India’s share of the global tourism market including spiritual destinations of India. These objectives are met through an integrated marketing and promotional strategy and a synergized campaign in association with the Travel Trade, State Governments and Indian Missions overseas. The Government continuously engages with industry experts and other relevant stakeholders and take their suggestions and feedback for promotion of varied tourism products of India.
Ministry of Tourism has launched the Incredible India Content Hub on the revamped Incredible India digital portal (www.incredibleindia.gov.in). The Incredible India Content Hub is a comprehensive digital repository of high-quality images, films, brochures and newsletters which can be easily accessed by the industry stakeholders (travel media, tour operators, travel agents) across the globe required to amplify Incredible India in all their marketing and promotional efforts. The revamped Incredible India Digital Portal is aimed to be tourist centric, one-stop digital solution designed to enhance the travel experience for visitors to India.
Ministry of Tourism extends financial support to State Governments and Union Territories for promotion and development of tourism including the rural and urban areas of Rajasthan and Madhya Pradesh under its schemes of Domestic Promotion & Publicity including Hospitality (DPPH), Swadesh Darshan, National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive (PRASHAD) and Assistance to Central Agencies for Tourism Infrastructure Development Schemes.
The Ministry of Tourism has recently revamped the Swadesh Darshan Scheme as Swadesh Darshan 2.0 (SD 2.0) with the objective to develop sustainable and responsible tourism destinations, following a destination & tourism centric approach.
The details of funds sanctioned under DPPH, Swadesh Darshan, SD 2.0, PRASHAD and Assistance to Central Agencies for Tourism Infrastructure Development Schemes in the State of Madhya Pradesh and Rajasthan are at ANNEXURE.
The proposals for projects at identified destinations are formulated by the concerned State Governments/ UT Administrations. Reviewing and sanctioning of the projects is an ongoing process and is done as per procedures and requirements stipulated in the scheme guidelines.
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Rajya Sabha today.
***
Sunil Kumar Tiwari
ANNEXURE
Details of Projects Sanctioned Under Swadesh Darshan Scheme
(Rs. in Crore)
|
S.
No.
|
State/
UT
|
Circuit / Sanction Year
|
Name of the Project
|
Amount Sanctioned
|
Amount Released*
|
Amount Utilised
|
Implementing Agency
|
-
|
Madhya Pradesh
|
Wildlife Circuit
2015-16
|
Development of Wildlife Circuit at Panna- Mukundpur- Sanjay- Dubri-Bandhavgarh- Kanha- Mukki- Pench
|
92.10
|
86.31
|
86.31
|
Madhya Pradesh State Tourism Development Corporation
|
-
|
Madhya Pradesh
|
Buddhist Circuit
2016-17
|
Development of Sanchi-Satna-Rewa-Mandsaur-Dhar
|
74.02
|
72.75
|
72.75
|
Madhya Pradesh State Tourism Development Corporation
|
-
|
Madhya Pradesh
|
Heritage Circuit
2016-17
|
Development of Gwalior – Orchha – Khajuraho – Chanderi – Bhimbetka – Mandu
|
89.82
|
89.49
|
89.49
|
Madhya Pradesh State Tourism Development Corporation
|
-
|
Madhya Pradesh
|
Eco Circuit
2017-18
|
Development of Gandhisagar Dam- Mandleshwar Dam- Omkareshwar Dam- Indira Sagar Dam- Tawa Dam- Bargi Dam- BhedaGhat- Bansagar Dam- Ken River
|
93.76
|
93.59
|
93.59
|
Madhya Pradesh State Tourism Development Corporation
|
-
|
Rajasthan
|
Desert
Circuit
2015-16
|
Development of Sambhar Lake Town and Other Destinations
|
50.01
|
50.01
|
55.89
|
Rajasthan Tourism Development Corporation (RTDC)
|
-
|
Rajasthan
|
Krishna
Circuit
2016-17
|
Development of Govind Dev ji temple (Jaipur), Khatu Shyam Ji (Sikar) and Nathdwara (Rajsamand)
|
75.80
|
73.85
|
77.49
|
Rajasthan Tourism Development Corporation (RTDC)
|
-
|
Rajasthan
|
Spiritual Circuit
2016-17
|
Development of Spiritual Circuit– 'Development of Churu (SalasarBalaji)-Jaipur (Shri SamodkeBalaji, GhatkeBalaji, BandhekeBalaji)- Viratnagar (Bijak, Jainnasiya, Ambika Temple)- Bharatpur(Kaman Region)- Dholpur (Muchkund) – Mehndipur Balaji- Chittorgarh (Sanwaliyaji)
|
87.05
|
72.23
|
75.03
|
Rajasthan Tourism Development Corporation (RTDC)
|
-
|
Rajasthan
|
Heritage
Circuit
2017-18
|
Development of Heritage Circuit Development of Rajsamand (Kumbhalgarh Fort) - Jaipur (Facade Illumination in Jaipur and Nahargarh Fort) -Jhalawar (Gagron Fort) - Chittorgarh (Chittorgarh Fort) – Jaisalmer (Jaisalmer Fort) - Hanumangarh (Gogamedi) - Udaipur (Pratap Gaurav Kendra) - Dholpur (Bagh-I-Nilofor and PuraniChawani) - Nagaur (Meera Bai Smarak, Merta) - Tonk (SunehriKothi)
|
70.61
|
66.99
|
67.04
|
Rajasthan Tourism Development Corporation (RTDC)
|
* Includes amount of authorization to CNA through TSA Model I for Central Sector Scheme
Details of Projects Sanctioned Under Swadesh Darshan 2.0 Scheme
|
Sn.
|
State
|
Destination
|
Name of the Experience
|
Sanctioned Cost (₹ Crore)
|
Date of Sanction
|
|
1
|
Madhya Pradesh
|
Gwalior
|
Phoolbagh Experience Zone
|
16.73
|
29-02-2024
|
|
2
|
Madhya Pradesh
|
Chitrakoot
|
Spiritual experience at Chitrakoot
|
27.21
|
05-03-2024
|
|
3
|
Rajasthan
|
Bundi
|
Spiritual Experience, Keshavraipatan
|
17.37
|
29-02-2024
|
Details of Projects sanctioned under PRASHAD Scheme
(Rs. in Crore)
|
S. No.
|
State/UT
|
Project Name
|
Sanction
Year
|
Approved
Cost
|
Amount
Released
|
District
|
|
1
|
Madhya
Pradesh
|
Development of
Amarkantak
|
2020-21
|
49.99
|
34.73
|
Annupur
|
|
2
|
Development of
Omkareshwar
|
2017-18
|
43.93
|
43.93
|
Khandwa
|
|
3
|
Rajasthan
|
Integrated Development
of Pushkar/Ajmer
|
2015-16
|
32.64
|
26.11
|
Ajmer
|
Details of Projects Sanctioned under the Scheme Assistance to Central Agencies for Tourism Infrastructure Development
|
Sl.
No
|
Sanction year
|
State
|
Name of Project
|
Agency
|
Amount sanctioned
|
Amount
Released
|
|
1
|
2020-21
|
Madhya Pradesh
|
Tourism Infrastructure at Beltaal Lake, Damoh, Madhya Pradesh by ITDC.
|
ITDC
|
2315.3
|
1008.27
|
|
2
|
2014-15
|
Rajasthan
|
Joint Development of Ajmer Railway Station
|
M/o Railways
|
552.00
|
552.00
|
|
3
|
2014-15
|
Rajasthan
|
Joint Development of Jaipur Railway Station
|
M/o Railways
|
488.00
|
390.00
|
|
4
|
2019-20
|
Rajasthan
|
Joint Development of Chittorgarh railway Station
|
M/o Railways
|
499.00
|
250.00
|
|
5
|
2022-23
|
Rajasthan
|
Development of Border Tourism at Shri Tanot Complex, Jaisalmer Sector
|
BSF
|
1767.66
|
883.83
|
|
6
|
2023-24
|
Rajasthan
|
Installation of Musical Fountain & Water Screen Multimedia based projection show at Nawal Sagar Lake, Bundi
|
ITDC
|
925.67
|
92.57
|
List of fairs/festivals & tourism related events supported under Domestic Promotion & Publicity including Hospitality Scheme
|
Name of state
|
Year
|
Name of Fairs & Festivals
|
Amount
sanctioned
|
Amount
released
|
|
Madhya Pradesh
|
2014-15
|
Fairs, Festivals and events
|
33.00
|
33.00
|
|
2015-16
|
Fairs and festivals
|
19.00
|
19.00
|
|
2016-17
|
Pachmarhi Utsav, Pachmarhi and Jal Mahotsav, Hanuwantiya
|
22.00
|
22.00
|
|
World Tourism Day Celebration (ii) Sharad Utsav, Bhedaghat (Jabalpur) and (iii) Mandu Utsav
|
20.00
|
20.00
|
|
2017-18
|
(i) Jal Mahotsav, Hanuwantia
(ii) Khajuraho Dance Festival
|
50.00
|
50.00
|
|
2018-19
|
Pachmarhi Utsav& Jal Mahotsav
|
35.00
|
35.00
|
|
Khajuraho Dance Festival
|
15.00
|
15.00
|
|
2019-20
|
Pachmarhi Utsav, Pachmarhi
|
10.00
|
10.00
|
|
Jal Mahotsav, Hanuwantia
|
15.00
|
15.00
|
|
Khajuraho Dance Festival
|
25.00
|
25.00
|
|
2020-21
|
Baiga Olympics
|
20.00
|
20.00
|
|
2021-22
|
PachmarhiUtsav, Pachmarhi
|
10.00
|
10.00
|
|
Jal Mahotsav, Hanuwantia
|
25.00
|
25.00
|
|
Khajuraho Dance Festival
|
15.00
|
15.00
|
|
2022-23
|
Jal Mahotsav, Hanuwantia
|
25.00
|
25.00
|
|
Khajuraho Dance Festival
|
15.00
|
15.00
|
|
Rajasthan
|
2014-15
|
CFA for celebration of Fair and Festival and events in the State of Rajasthan
|
40.00
|
40.00
|
***
(Release ID: 2078516)
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