BIS, Madurai conducted a Consumer Awareness Campaign in Virudhunagar District on 24.08.2024. 85 Students including Teachers of Government High School, Pattampudhur participated in the campaign holding informative placards on importance of usage of ISI marked Helmets and Pressure Cookers and purchase of Hallmarked Jewellery towards creating awareness among the common consumers.

This campaign was flagged off by Shri V.P.Jeyaseelan, I.A.S. District Collector, Virudhunagar from Karumadhimadam Bus Stop. Smt D Anitha, District Supply and Consumer Protection Officer participated in the campaign. The students marched for around 2 kms upto Desapandhamaidan via Theppam, Market area and Mariammman Temple.

A skit on importance of purchasing hallmarked jewellery and ISI marked products like Helmet and Pressure Cooker was performed by the students in the Desapandamaidan area where around 200 people gathered. The students delivered slogans throughout the march and campaign. The people surrounding the area listened enthusiastically. The students and the staff members of BIS Madurai visited all the shops along the campaign route, distributed pamphlets related Helmet, Pressure Cooker, Gas Stoves, etc. and explained to the public about the importance of safety, quality, and durability in ISI marked products.

Safety of consumers is of utmost importance and is readily stressed upon by BIS at all levels. Department of Consumer Affairs, Ministry of Consumer Affairs, Food & Public Distribution, Government of India, through this campaign intends to spread the message of assurance of Quality, Reliability and Durability in ISI marked products and Hallmarked jewellery among the society and to establish our motto of building a Quality Conscious Nation.

    

 

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PLM/KV

 

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