• Reserve Bank of India (RBI) has been observing Financial Literacy Week (FLW) every year since 2016 to propagate financial education messages to public at large to empower them to engage in responsible financial behaviour and take informed financial decisions.
• The theme for this year’s Financial Literacy Week to be observed during February 26 – March 01, 2024 is "Make a Right Start: Become Financially Smart", with emphasis on “Saving and Power of Compounding”, “Banking Essentials for Students” and “Digital and Cyber Hygiene” which aligns with overall strategic objectives of the National Strategy for Financial Education: 2020-2025. The theme for this year is targeted towards young adults, mainly students. The objective is to increase awareness on the advantage of inculcating discipline from an early age.

 

• On the occasion, Reserve Bank of India, Ahmedabad Regional Office (ARO) organised the inaugural function of FLW at RBI, ARO wherein Shri Ashok Parikh, General Manager (Officer-In-Charge), inaugurated the Financial Literacy Week, released the Messages and unveiled the Financial Literacy Posters carrying the theme of FLW 2024 in the presence of RBI Officials, NABARD, SLBC, UTLBC and senior bankers of the state. Addressing the gathering, Shri Parikh urged all the stakeholders to promote the messages of the FL Week 2024 as widely as possible.
• Banks have been advised to disseminate information and create awareness among the masses during the week on the above theme by displaying posters that have been developed by RBI on their websites, ATMs, mobile applications, and digital display boards deployed in their branches.
• Further, as part of FLW campaign of 2024, RBI is pleased to announce a Financial Literacy Ideathon, which is aimed at soliciting innovative ideas from postgraduate students, on creative strategies to propagate financial literacy among the youth so as to empower them to engage in responsible financial behaviour and take informed financial decisions.

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