: Mumbai, October 1, 2023

Khadi and Village Industries Commission (KVIC), joined the Dk Tareekh Ghanta Ek Saath Shramdaan towards cleanliness initiative, as urged by Hon’ble Prime Minister Shri Narendra Modi. KVIC organized a beach Clean-up at Juhu Beach today where Union MSME Minister Shri Narayan Rane joined as Chief Guest. 

Post-event, addressing the participants, the Union Minister said, this campaign, which aligns with Mahatma Gandhi's teachings on the significance of cleanliness, aims to inspire a sense of civic duty towards maintaining a clean and healthy environment. Quoting Mahatma Gandhi, he said, "Cleanliness is more important than political freedom".  

The Union MSME Minister underscored the paramount importance of cleanliness. Reiterating the words of Prime Minister Shri Narendra Modi during the launch of the 'Swachh Bharat Abhiyan' in 2014, the Minister stressed on the need to combat dirt and open defecation, urging a shift in old habits and the adoption of cleanliness as a way of life.  

The aim of the Shramdaan campaign organized today is to once again involve the country in a mass movement for cleanliness. The Khadi and Village Industries Commission (KVIC) has been actively participating in this initiative, conducting special cleanliness drives and competitions in schools, colleges, and local communities, emphasizing the theme Shramdaan. 

The Union MSME Minister also said that KVIC has proactively participated in this cleanliness drive on the call of the PM. It is not just duty of the Prime Minister but the collective responsibility of every individual in society, he added.  Union Minister Shri Narayan Rane concluded by rallying the public to unite and work towards a Clean India.

Film Star Shri Suresh Oberoi and local MLA Shri Amit Satam along with Chief Executive Officer, KVIC, Shri Vineet Kumar and Financial Advisor, KVIC, Shri Pankaj Bodhke and KVIC officials and a large number of school students and local residents participated in this cleanliness campaign.

It may be noted that the Khadi and Village Industries Commission, through its various schemes and programmes, encourages use of non-carbon emitting Khadi and Village Industries products. 

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SC/PK Source: KVIC

 

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