The ODOP (One District One Product) Invest India, DPIIT, Ministry of Commerce & Industry, Delhi, in collaboration with the Department of Commerce & Industries, Sikkim, organized an awareness campaign for the ODOP initiative in Sikkim and interacted with sellers, exporters, farmers and media persons.

Shri. Karma. R. Bompo, Secretary, C&I Department, highlighted the importance of One District, One Product Initiative and the efforts of the State Government in creating a globally recognisable brand for ODOP products from the State. He also called upon the entrepreneurs and producers involved in the production of ODOP products to come together to share their expertise and work together towards realising their potential. Also discussed were a wide range of plans for infrastructure and benefits to encourage entrepreneurs and sellers to engage in the industry.

Ms Prerana Preyasi from team ODOP, Invest India, DPIIT, Ministry of Commerce and Industry gave a brief introduction about the initiative. She highlighted the various interventions being undertaken by the Central and State governments to establish a stronger brand for India's unique products.

Mr Tashi Dorjay Sherpa from the ODOP team gave a presentation on the mission, goals and initiatives under the One District, One Product Initiative, and how it has been working to realise the economic potential of each and every district of the country to foster balanced economic growth. During the interaction phase, questions were answered, and various aspects of the Initiative were discussed with the sellers and the State Government officials.

      

Under the ODOP initiative, 15 products have been identified from 6 districts of Sikkim. Products like Buckwheat, Large Cardamom, Dalle Chillies, Tea, were displayed at the event.

Sellers and entrepreneurs of Sikkim's ODOP shared their success stories with the media and spoke about the uniqueness of their products. Also discussed were the various schemes and benefits being provided by the State to encourage entrepreneurs in the form of monetary and infrastructure to develop their products.

The ODOP-led conference emphasized that the main objective of the campaign is to create awareness among the public about the unique products available in each district and to encourage their consumption.

This initiative is part of the Government of India's efforts to promote the growth of micro, small and medium enterprises (MSMEs) and to support the development of indigenous products. The nationwide awareness campaign for ODOP is aimed at improving the economic viability of MSMEs and promoting the consumption of locally-made products.

The conference was addressed by dignitaries including Shri. Karma. R. Bompo, Secretary, C&I Department, Shri. Karma Sonam Bhutia, Director, C&I Department, Shri. M. Ravi Kumar, Director MSME, C&I Department, Ms. Choden Gyatso, Additional Secretary, C&I Department, Shri. Topden Zangpo Bhutia, Deputy Secretary, MSME, C&I Department, Mrs. Choden Gensapa, Deputy Director, C&I Department, Shri. Hemant Khatiwada, Deputy Secretary, C&I Department, Shri. Jigme Bhutia, Deputy Secretary, DIC. 

There were seven departments and organizations represented at the event: Commerce and Industries Department, Agriculture Department, Horticulture Department, Cooperation Department, Tourism Department, Government Fruit Preservation Factory, and Spices Board.

 

****

M/SKM/TWB

(Release ID: 1931008) Visitor Counter : 369