With MoU, APEDA aims to promote millets and value-added millet products in international markets

Kochi: February 22, 2023

In a move in harnessing exports potential of millets to the Gulf Cooperation Countries (GCCs), the Agricultural and Processed Food Products Export Development Authority (APEDA) that works under the Ministry of Commerce, Government of India, has signed a Memorandum of Understanding (MoU) with Lulu Hypermarket LLC on February 21, 2023.

Lulu Group operates 247 Lulu stores, 24 shopping malls across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, Egypt, India and Far East and serves 12 lakh customers daily.

As per the agreement, the Lulu Group will facilitate promotional activities for millet products and enable the country to display millets and its value added products, ready to eat products in international retail chains by sourcing it from Farmer Producer Organizations, Farmer Producer Companies, women entrepreneurs and startups.

APEDA will facilitate manufactures to send various samples of millet products to Lulu Hypermarkets, which will be showcased at its various stores. APEDA, in association with Lulu Group, will also provide assistance in labeling of the products in accordance with the requirement of different importing countries.

The MoU was signed between Dr Tarun Bajaj, Director APEDA and Mr. Salim VI, the Chief Operating Officer of LuLu Group in presence of APEDA Chairman Dr M Angamuthu, Consul General of India Dr Aman Puri and Mr. M.A. Yusuff Ali, the Chairman & Managing Director of Lulu Group.

(Release ID: 1901774)