Ministry of Tourism
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IndiaTourism Mumbai collaborates with Croma stores to create awareness about E-waste


Incredible India  and Croma branded “E-waste Collection box “ to be placed at  50+  Croma stores across Maharashtra and Madhya Pradesh

Posted On: 24 SEP 2022 6:59PM by PIB Mumbai

 

 

 

: Mumbai, September 24, 2022

 

IndiaTourism Mumbai has collaborated with the Croma stores, a Tata Enterprise to create awareness about E-waste. This is a step in the direction through E-Waste management. IndiaTourism Mumbai is placing especially designed Incredible India  and Croma branded “E-waste Collection box “ at 50+  Croma stores across Maharashtra and Madhya Pradesh with a Tagline "Help us keep India as Incredible as ever". The project was inaugurated at Croma Juhu Store in Mumbai today.

The association is to further create awareness and visibility on e-waste management. As consumers upgrade to the latest products for better life, IndiaTourism and Croma has made it a mission to promote a culture of ‘Responsible Consumption’. This is a yearlong activity aimed at creating awareness and encouraging consumers about responsible deposit of E-waste.

 

Sri D Venkatesan, Regional Director of IndiaTourism Mumbai was present at the Croma Juhu Store on the occasion.

Electronic waste (e-waste) is one of the fastest growing waste streams in the country. The ever-growing electronics sector leading to high usage of the electronic equipment. Faster outmodedness and subsequent up-gradation of electronics product, are forcing consumers to discard old products, which in turn accumulate huge e-waste to the solid waste stream. This initiative has been taken up for the first time as one of the innovative activities to create more awareness on e-waste and considering the challenges faced on discarding electronics waste.

Today, the urge for people to upgrade and buy new devices has increased. However, as people buy new and updated devices every year and throw away the old ones, one cannot help but wonder, what do they do with these unused pieces left behind? To help solve this problem, IndiaTourism Mumbai and Croma aim to help their customers with the disposal of their old electronics in partnership with JustDispose, an expert in e-waste disposal in a safe and environment-friendly manner. In returns for the e-waste that a person disposes of, Croma plants a tree in their name. These Incredible India e-waste collection boxes will be placed in Croma stores across India for one year.

 

The Union Ministry of Tourism is observing “Swachhta Pakhwada” Cleanliness Fortnight from 16th – 30th September, 2022. As part of the Swachhta Pakhwada, IndiaTourism Mumbai, the Regional office of the Ministry of Tourism for West and Central region has collaborated with Croma, India’s reputed Omni-channel electronics retailer from the Tata Group.

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Source: IndiaTourism Mumbai

DJM/SC/PK

 

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Read this release in: Marathi